25 Lessons Learned From "You, Inc.: The Art of Selling Yourself"

You, Inc.

You, Inc was a really easy to read book filled with practical tips, anecdotes, and insights based on Harry Beckwith's 30 years of marketing and selling his advertising services. Below is some of the lessons I've learned from You, Inc. 

1. Living is continually selling you and your being. It's the most important thing you sell because the first step to a sale is them needing to buy into you before they even consider anything you have to offer. 

2. Don't assume, ask people for feedback. You can do this by asking "How can you become more effective at selling your ideas?"or "What could I do to be even more effective?". 

3. Popularity comes from being someone who embraces life - it's contagious! 

4. Attitude matter. Attitude sells. Do things that will attract people your way. It's how you will attract opportunities your way. 

5. Develop your skills, sharpen them, and sharpen them, even more, each day but never forget people buy all of you. 

6. Success and fulfillment come from developing all of you, starting from the deepest parts of you. 

7. People ultimately want to feel good and are willing to pay a premium for the way you make them feel as people ultimately buy feelings.  

8. Hints of "I like you" elicit bigger tips. 

9. There is no finish line. There is no end. Life goes until it stops. Set goals not because they will help you reach them, but because they will teach you. 

10. To truly thrive, learn what makes you uncomfortable and do it. 

11. Be grateful for your strengths, but work on your weakness. Your strength will only take you so far as your weakness will allow. 

12. To identify your weakness notice when people say "If only". 

13. Find people who are straight up with you and will give you honest feedback. 

14. It's tempting to seek praise, but better to plea for criticism.

15.  Complaints will not come voluntarily. It's always good to ask for advice. 

16. To get the right help, ask the right question. 

17. Understand and know what makes your unique.

18. People do not gather data to make a decision. They often gather data to justify the decision they already made. 

19. An image is powerful and first impressions matter. Watch what your visual cues trigger in regards to stereotypes. People buy with their eyes. 

20. Success in life begins with a mindfulness of others and a sensitivity to our impact on others. 

21. The first obstacle you must overcome is not your competition, it's the stereotype outsiders have of you. 

22. To defeat stereotypes, dress contrasting to it. 

23. The investment you make of both your time and money demonstrates your confidence in what you are offering. The premium prices you pay are paying is an insurance to your success. Pay more now and reap more later. 

24. To become more creative, always grow and fill your box with new things.

25. All education is relevant, all education is practical, all education helps us grow. 

21 Lessons I Learned From "Who Moved My Cheese?"

Who Moved My Cheese?

"Who moved my cheese?" is an international number one bests selling books of all time written by Dr Spencer Johnson. Dr Spencer Johnson, M.D., is one of the most beloved and respected authors in the world. He has helped millions of readers discover how they can enjoy better lives by using simple truths that lead to fulfillment and success at work and at home.


Here are 21 lessons I learned from "Who Moved My Cheese?": 

1. Make things simple and take more actions rather than analyzing past situations 

2. Try new things and take a risk 

3. Always be at the top of your game and be ready for change 

4. Never settle, always have options 

5. There is no security in life 

6. You choose your own happiness 

7. Never loose yourself to others, always be you 

8. Just cause you had it yesterday, doesn't mean you have it today 

9. Yesterday's win is today's ego streak 

10. Always be present to what's happening in your environment 

11. The world does not owe you anything 

12. Explore new places and environments to find the gems of life

13. You will die all alone if you don't take risk 

14. Life is super easy when you are flexible and open 

15. Visualise living the best life ever 

16. Not taking actions towards your goal is the killer of life 

17. Ask yourself "What would I do if I was not afraid?" 

18. Always be taking actions towards your goals regardless of how you feel 

19. When you stop being afraid, you being to feel good 

20. The quicker you let good of the old gems of life, the sooner you will find the new gems of life

21. It's safer to go after what you want then to loose hope and be stuck with a shitty situation