MUST READ BOOKS 

 

MUST READ MARKETING BOOKS 

  1. The New Rules of Marketing and PR by David Meerman Scott
  2. Inbound Marketing by Brian Halligan and Dharmesh Shah
  3. Permission Marketing by Seth Godin
  4. Referral Engine by John Jantch
  5. Duct Tape Marketing by John Jantch

MUST READ SALES BOOKS 

  1. Spin Selling by Neil Rackham
  2. Pitch Anything by Oren Klaff
  3. Fanatical Prospecting by Jeb Blount
  4. The Ultimate Sales Machine by Chet Holmes
  5. How to Win Friends & Influence People by Dale Carnegie

 

Must read general business books 

  1. Good to Great by Jim Collins
  2. Jack Welch and the GE Way by Robert Slater
  3. The Lean Startup by Eric Ries
  4. Zero to One by Peter Thiel
  5. The Personal MBA by Josh Kaufman

 

Must Read Psychology Books 

  1. Influence by Robert B. Cialdini
  2. The Power of Habit by Charles Duhigg
  3. Social Engineering by Christopher Hadnagy
  4.  Emotional Intelligence by Daniel Goleman
  5. Games People Play by Eric Berne

 

Must Read Online Marketing Books 

  1. Epic Content Marketing by Joe Pulizzi
  2. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
  3. Growth Hacker Marketing by Ryan Holiday
  4. The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
  5. Web Analytics 2.0 by Avinash Kaushik

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